MARKETING
American Airlines Pitch
The goal of this pitch was to craft a new business pitch for American Airlines for their James Beard collaboration. As the chief strategy officer of my team, I led the development of the situational analysis, target audience, insight, key messaging, and strategic statement. I also worked closely with our creative officer to develop mock-ups. We pitched to Omnicom C-suite executives and the communications team for a course-specific pitch competition. Our team won the account.
Newsletter Pitch
For a newsletter pitch project, my team and I crafted a pitch for a drinks-specific newsletter for Condé Nast’s Bon Appétit. We focused on the underserved audience of aspiring cocktail masters, home bartenders, and “mocktail” enthusiasts based on post-COVID trends and market research. I led market trends research and crafted the newsletter mockups using Adobe XD.
Note: Editorial content and photography in the newsletter was produced by Bon Appétit, but the design, copy, and editorial selection are original.